The smartphone moment
for spas
17 million Balboa and Gecko control systems installed globally. Almost none of them intelligent. One company building the software layer above both — and already selling it.
17 million systems. 7 out of 10 sold with zero intelligence.
Balboa Water Group and Gecko Alliance together control roughly 85% of the global spa control system market — an installed base exceeding 17 million units. These are the brains inside almost every hot tub and swim spa sold in the past two decades.
The problem: each platform is proprietary, closed, and speaks its own protocol. No third party has built a unified software layer that works across both — until now.
Spa owners want remote control, energy management, and diagnostics. Retailers want differentiation. Regulators are mandating efficiency. The infrastructure is already installed. The market is waiting for the software.
The EU is mandating exactly what we already sell.
- Retailers who don't offer a compliant solution will lose shelf space and distribution agreements
- OEMs face a product upgrade cycle — either build it themselves or buy a ready solution
- First-mover suppliers with compliant, proven technology become mandatory partners — not optional vendors
We don't compete with hardware. We sit above it.
The analogy is iOS and Android. Apple and Google don't manufacture the semiconductors in your phone — they build the software layer that makes the hardware valuable, sticky, and monetisable. Zavepower does the same for spa control systems.
Balboa and Gecko will continue to manufacture control boxes. Thousands of spa brands will continue to install them. We sit above all of it — the operating system for the spa category — capturing value at every level without competing with any of them.
Two products. One platform. Already selling.
Not theory. Already happening.
Built by 2 people. Zero marketing budget. Sales started July 1st 2025.
Real retailers. Real words. Across five countries.
This is exactly what our customers have been asking for. The installation took 20 minutes and the app just works. We're ordering 200 units for the season.
We've tried two other smart spa systems. Neither worked reliably on Balboa. Zavepower is the first that actually does what it says on the box, every time.
Our Finnish customers are demanding — they expect everything to work perfectly in winter conditions. Spapilot passed that test. We're expanding to 80 stores next quarter.
I sell hundreds of spas a year. The number one complaint is energy costs. Spapilot solves that in one product. I wish we had this five years ago — I'd have sold twice as many units.
We tested it on 40 units across three sites. Zero failures. The energy data alone justified the upsell conversation with every single customer. Margin improvement was immediate.
The market isn't coming. It's already here.
We sell every time we meet a customer. Every time.
The discovery: after our first trade fair in 2025, we didn't return with leads. We returned with orders. Not prospects — purchase orders, signed on the spot after a 20-minute demonstration.
This is not a sales strategy — it's a product truth. Spa retailers have been waiting for exactly this product for years. When they see it work on their own equipment, the decision takes minutes, not months. No sales cycle. No nurturing. No chase.
The Catch-22 we've solved: getting in front of 50 buyers at once, repeatedly, across every market. That's what trade fairs do. And that's exactly where we deploy capital.
Exactly what we do with your money.
Two people. One deliberate decision.
- A production-grade platform operating on 17 million compatible devices
- 2.85M SEK in revenue from a standing start, zero external capital
- Signed distribution in 6 markets across 5 countries
- Full CE certification and EED 2030 compliance from day one
- A second hardware product (EWA) in final validation — built in parallel
The decision to stay lean is not a resource constraint — it's a philosophy. Every euro of revenue goes to proving the model, not funding overhead. The data speaks: 75% gross margin with two founders, no VC money, no office.
- Hardware ships direct to resellers — no warehouse staff required
- App updates deploy over-the-air — no field technicians
- Commission agents activate new territories — no regional offices
- Platform monitoring is automated — no operations team
Hardware today. Platform forever. Data that can't be bought.
From zero to operating leverage
80–100 MSEK pre-money valuation
- 2,000 Spapilot + 500 EWA units — pre-purchase for signed and verbal pipeline
- Trade fair presence: ISE, Spoga+Gafa, Piscine, Nordic Pool & Spa — 4 events in 12 months
- Commission agent network activation — DACH, UK, France, BeNeLux
- SpaLink hardware production — Gecko platform coverage
- Country Manager hire (DACH) — first external employee
- Trade sale to Balboa / Gecko / Pentair — strategic acquirer buys the software layer
- OEM platform licensing — Zavepower becomes infrastructure, not product
- IPO or secondary — dividend-paying company by 2028
"We sell every time we meet the customer. We just need capital to meet more of them."